Contact Laurel D'Andrea at (250) 878-9194.

Beyond 50 Magazine is one of the most widely read publications in the Central Okanagan. Our magazine captures the spirit and essence of the 50+ lifestyle in the Valley. Two favourable reasons why people enjoy living in the Central Okanagan are the four seasons, and the four issues that Beyond 50 offers each and every year. They both have something unique that people appreciate and enjoy.

While geared towards the over 50 crowd, we are blurring the lines between all ages with this interactive forum. Everyone is reading and enjoying our publication. Beyond 50 is a venue for people to share their experiences and points of view.

Beyond 50 Magazine uses its pages to share the dynamics of lifestyle, health, food, travel, community and entertainment from people right here in the Central Okanagan. Our articles come from experts, professionals, grandparents, parents and children. They consistently inspire, inform and entertain our readers.

Kelowna is the oldest CMA (census metropolitan area) • According to the most recent census, there were proportionally more people aged 65 and over in 2006 than in 2001 in every census metropolitan area in the country. The magnitude of the senior population differed by CMA, as the percentage of seniors ranged from single digits, at one extreme, to double digits at the other.

With 19. 0% of its population, or nearly one person in five, aged 65 and older, Kelowna (British Columbia) was the oldest CMA in Canada in 2006. Overall, 38% of Kelowna's population is 50+ according to Stats Canada 2006. The 50+ crowd has the largest disposal income and control 70% of Canada's wealth.

Beyond 50 Magazine's unique concept will help you, the advertiser, target that group. When people make submissions to our publication and are published, what will they do? They will tell their family, friends and coworkers. Just think of how many sets of eyes will see your ad?

When you go to your doctor, favorite salon or coffee shop do you see your favourite magazine or have they replaced them with online devices? People still enjoy reading magazines. Current research by Magazines Canada shows that Canadian consumers prefer Canadian stories and the promotion of Canadian products. Beyond 50 accomplishes that and so much more. How great is it to open up a magazine and read about someone you know or have met? Readers also see a product that is available where they live, work and play each and everyday. People prefer to deal locally and that is great for you the advertiser!

Beyond 50 Magazine's quality layout full size and full colour, is unique and creative. We distribute 15,000 copies each quarter. Beyond 50 Magazine reaches your current and potential clients in the following ways:

www.beyond50mag.com is our website address. We take our magazine in its entirety and put it online so anyone can enjoy it no matter where they live. The great thing for you the advertiser is extra exposure at no extra charge.

AD SIZES

Download Ad Sizes

AD PRODUCTION CHARGES - $90 PER AD UNLESS CAMERA READY.
(See information on advertising material to make sure your material meets our requirements. If we need to alter your ad because it does not meet our requirements there will be a charge of $60 per hour with a minimal charge of $30.)

Display advertising may be placed in any of the quarterly issues or in all of the issues at a reduced cost. Have a look at the ad rates for Beyond 50 . The more ads you book the better the rate! Exposure is the key to successful advertising!

AD RATES

	1 ISSUE	2 ISSUES	3 ISSUES	4 ISSUES
Full Back Cover	$1,700	$1,650	$1,600	$1,550
Full Inside Front or Back Cover	$1,600	$1,550	$1,500	$1,450
Full Page	$1,400	$1,350	$1,300	$1,250
1/2 Page Ad	$750	$700	$650	$600
1/3 Page Ad	$550	$500	$450	$400
1/4 Page Ad	$450	$400	$350	$300
1/6 Page Ad	$300	$275	$250	$225

ARTWORK REQUIREMENTS

Camera ready format can be either a clean laser print or a digital copy which must be mac compatible in either QuarkXpress 4.2 NOT as an eps file but with all fonts included, Illustrator 9.0 with all fonts changed to artwork, or Photoshop 6.0 in CMYK with all fonts changed to artwork and saved either as an eps, tiff or jpeg file in a high resolution format of 300dpi. High resolution pdf file in CMYK with all fonts embedded will be accepted as well.The person making the pdf file is responsible for the quality of the file. Beyond 50 Magazine assumes no responsibility for the quality of a pdf file. All digital files must include a hardcopy.